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What is Mass Communication?

Posted by Maria Boomhower

Many people are confused and miss their mark when it comes to mass communication. They believe that they are sending their message out to everyone. This is a recipe for disaster and a loss of valuable marketing dollars.

Company Identity Goes Far Deeper Than A Logo

Posted by Marcia Yudkin

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look.

Coca-Cola: The Power of a Brand

Posted by Bob Zurn

There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest...

Quick Postcard Design Tips

Posted by Martha Retallick

TIP #1: Avoid the "Too Much Information" Syndrome

I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem.

21 Questions to Ask Any List Service Before You Sign on With

Posted by Alexandria K. Brown

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.

RSS Feed a New Revolution on the Web

Posted by James W. Clark

An RSS feed, also known as a "news feed", is a syndicated news feed in an XML format that you can...

Full Color for Stunning Brochures

Posted by viojieley

Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color is the culprit. After all, who would like to read or see something that is not appealing to the eye?

Setting Up an Art Affiliate Site - Part 2

Posted by Jeremy Zongker

Step 4 - Choose a Domain Name This sounds like an easy step, but you may soon find it can be surprisingly...
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